BRANDING GUIDE

BRAND IDENTITY

Medstar Transportation is an experienced local ADA Paratransit and NEMT contracted transportation provider, delivering safe and reliable rides since 1984. It has over 36 years of experience in making a difference in the lives of community members throughout the Northwest. Medstar has provided 24/7 365 on-demand wheelchair-accessible rides, with a proven track record of transporting people safely and comfortably. This service has grown throughout eastern and several areas of western Washington. We have operations throughout Seattle, Lynnwood, Spokane, Yakima, Moses Lake, Tri-cities, Omak, and other parts of the State.

MANTRA

The Medstar Motto is “We drive health and happiness through safe service”.

We are committed to serving others by providing quality, safe, reliable, and economical rides, as well as employment opportunities.

CORE VALUES

“STARS” - It is our goal to provide the highest quality service at all levels of employment and commitment in the company. Our core values are founded on safety, trustworthiness, all-star performance, excellent reliability, and individuals that constantly pursue growth holistically.

SAFETY: Safety comes first as we provide caring assistance, attentive and cautious driving, and securement all the way.

TRUSTWORTHY: We build trust through transparent action and open communication by taking ownership.

ALL-STAR PERFORMANCE: We are team players and we empower every person to do their best to go the extra mile.

RELIABILITY: You can count on us to keep our commitments.

SEEK GROWTH: We have a passion for learning and growing so we can continually provide excellence to our customers, ourselves, our team members, our communities, and our investors.

BRANDING VOICE

Medstar Transportation has a brand voice that is FORMAL, ENCOURAGING, OPTIMISTIC, AND VISIONARY.

This branding voice solidifies our connection with our target audience, clients, and transportation partners. Also, we use messaging that establishes rapport with our target audience.

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